Paris, the 1930s, a new perfume is about to be launched and a new bottle design must be created. The Perfumer, contacts a preeminent Paris artist. After a discussion outlining the nuances of the new fragrance, the artist grabs an art pad and with a flourish sketches a perfect bottle design. The Perfumer is stunned at the design’s grace and beauty. A perfect bottle design created for her soon to be famous perfume.

A week later the Perfumer receives the invoice from the artist for his design. “Outrageous,” the Perfumer exclaims and picks up the phone. The Perfumer shouts into the phone, “How can you justify this price given it only took you a few minutes for the design?!” The artist calmly replies, “Ah madame, the billing is for 40 years plus a few minutes.”

Similar to the Parisian artist who called on a lifetime of creativity, passion, and application of his art to provide his client the perfect graceful perfume bottle – the seasoned portrait photographer must develop the artistry that makes up the fabric of their business. The photographer may pull an image from their printer in just a few seconds.  Behind that image, however, is a lifetime of experience to provide his clients with the perfect interpretation of their visual desire. These images are priceless.